MarketforceLive Privacy & Cookies Policy


We’re committed to protecting and respecting your privacy and we believe it should be easy for you to understand our data and privacy practices. That’s why we’ve updated and streamlined our privacy and cookies policies. We aim to explain in clear language what information we collect, how we use it, and the choices and controls you have.

Here are the key changes:

Last Modified: 18 April 2019

1. Our commitment to privacy

This privacy policy (‘Privacy Policy’) sets out how Marketforce Business Media Ltd (‘MarketforceLive’) (‘we’, ‘us’ and ‘our’ being interpreted accordingly) uses and protects the personal information about you that we collect or that you provide, whether through one of our websites and (each a ‘Website’) or by other means.

2. Changes to our Privacy Policy

Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our Privacy Policy.

3. Information about you

We may collect and process personal information from you in various ways, for example if you:

The type of personal information we collect includes your name, job title, company, postal address, email address, phone number, payment card information, personal description, photograph, dietary requirements, CV and other information about your qualifications, job history, and your right to work, if you choose to provide such details.

Such personal information is referred to in this Privacy Policy as ‘Personal Data.’


4. Information we receive from other sources

We work closely with third parties, for example, event venues, webinar providers, accommodation, sub-contractors in payment and delivery services, advertising networks, analytics providers, search information providers, and may receive Personal Data about you from them.

We may record information about you that is available publicly from sources like LinkedIn, corporate websites, related industry websites and online directories. We may then research and record further details about you by contacting your company directly or searching online.

If you use the messaging service on our Website, we have access to those communications.

If you‘re applying for a job at MarketforceLive, we may receive information about you from your referees and former employers.

If you use our pages on social media platforms, then we may collect any Personal Data which you provide via those platforms in accordance with the policies of the applicable platform.


5. Personal Data about other people

If you provide Personal Data to us about any person other than yourself, such as your colleagues, personnel, relatives, your next of kin, your referees (if you are applying for a job), your clients, your advisers or your suppliers, you must ensure that they have given their permission for you to disclose it to us and for us to use it in accordance with this Privacy Policy.


6. Sensitive Personal Data

Unless we make it clear otherwise, our policy is not to ask for any sensitive Personal Data from you. We may, however, collect sensitive Personal Data if you provide us with it when you communicate via our Website or directly with us or via any third parties with whom we put you in contact.  We may also collect sensitive Personal Data in order it to provide our services to you, or to deal with your enquiries, for example if we are making special travel arrangements for you we may need health details.

If you choose to provide this sensitive Personal Data to us, either as part of your interaction with the Website, as part of a particular service (where such information has been requested and the reasons for that are made clear to you), or for any other reason, this will mean that you have given your consent for us, to use that information for the reasons explained at the time you provide that Personal Data to us.


7. Uses we make of Personal Data

We may use the Personal Data that you provide to us or that we receive from third parties in the following ways:

We may also contact you for other purposes that you consent to from time to time.


8. Profiling

Please note that we may occasionally use Personal Data to conduct profiling of individuals on our database. This will help us target communications in a more focused, efficient and cost-effective way, helping us reduce the chances of individuals receiving inappropriate or irrelevant communications. To do this profiling we:

may cross-check certain Personal Data against public sources (such as a company website) to get a better understanding of who the individuals on our database are; and

combine information an event sponsor tells us about what you are interested with Personal Data we already hold about you;

Track your online behaviour in response to our emails and on our Website.

You can object to such use of your Personal Data for profiling at any time by contacting us at the address shown in the ‘Contact’ section below.


9. Legal obligations

We collect and process your Personal Data in accordance with applicable laws that regulate data protection and privacy. This includes national laws implementing the EU Data Protection Directive (95/46/EC) and from 25 May 2018 the EU General Data Protection Regulation (2016/679), also commonly referred to as “GDPR”.

For the purpose of the Data Protection Act 1998 (the ‘Act’), the data controller is Marketforce Business Media Limited whose company number is 02174487 and registered address is Gate House, 1 St John’s Square, London, EC1M 4DH.


10. Disclosing Personal Data to third parties

We never sell, trade or rent Personal Data.

We may disclose your Personal Data to the extent necessary to the following third parties:

We always aim to ensure that Personal Data we pass to third parties is used by them only for lawful purposes in accordance with this Privacy Policy.


11. Where we store your Personal Data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (‘EEA’), including by our event hosts and sponsors which may be based outside the UK. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting personal data, you acknowledge that this transfer, storing or processing may occur.


We have also contracted with third party providers who may transfer your Personal Data outside the EEA:

You should be aware that, in general, legal protection for Personal Data under applicable law in the United States and other non EU countries may not be equivalent to the level of protection provided in the EU.  However, in all cases, Personal Data will only be disclosed to third parties who are bound to treat Personal Data confidentially and in accordance with privacy standards that reflect this Privacy Policy and applicable law.


12. Data Retention

We will retain certain Personal Data in respect of financial transactions for as long as the law requires us to for tax or accounting purposes (which in the UK may be up to six years after a particular transaction). In respect of the holding of Personal Data for direct marketing purposes, we will retain this data for five years from the date of your last interaction with us. We believe this period reflects our business cycle, as individuals may get in contact after some time.


13. Cookies

Our Website uses cookies to distinguish you from other users of our Websites. For detailed information on the cookies we use and the purposes for which we use them see our Cookies Policy.


14. Security

We employ appropriate technical and organisational security measures to protect Personal Data from being accessed by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We also endeavour to take all reasonable steps to protect Personal Data from external threats. However, please be aware that there are always inherent risks in sending information by public networks or using public computers and we cannot 100% guarantee the security of all data disclosed or transmitted to us.


15. Links

Our Websites may, from time to time, contain links to and from the websites of our sponsors, media partners and other third parties. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies or the processing of your data by those websites. Please check these policies before you submit any Personal Data to these websites.


16. Your rights

In accordance with your legal rights under applicable law, you can request information about the Personal Data that we hold about you, what we use that Personal Data for and who it may be disclosed to.


You can also request that we:


We may forward the above requests on to a third party provider who is involved in the processing of your Personal Data.


Please note that MarketforceLive is not required to rectify or erase your data where doing so would prevent you from meeting your contractual obligations to MarketforceLive or where MarketforceLive is legally required to retain copies of your Personal Data.


If you would like to exercise any of the rights set out above, please write to our data protection contact at the email address in the ‘Contact’ section below. Where applicable law allows, we may request a fee to cover our administrative expenses in responding and may also require further information to verify your identity or locate the specific information you seek before we can respond in full.


If you are not satisfied with our response or believe we are processing your Personal Data other than in accordance with applicable law, you can complain to the Information Commissioner’s Office (ICO) in the United Kingdom.


17. Contact

Questions, comments and requests regarding this Privacy Policy are welcomed and should be sent to our Data Guru, Ana Rew by email at or by post at MarketforceLive, Gate House, 1 St. John’s Square, London, EC1M 4DH.


Cookie Policy

1. What are cookies?

Our website uses cookies. A cookie is a small text file which is stored on your computer, tablet or phone when you visit a website. These cookies allow us to distinguish you from other users of our website. This helps us to provide you with a more personalised experience when you browse our website, allows us to monitor website use and helps us identify how we can improve our website.

There are two main types of cookie:

Cookies can be set by the website you have browsed, i.e. the website displayed in the uniform resource locator (URL) window. These are called first party cookies. Third party cookies are set by a website other than the one you are browsing.


2. Why do we use cookies?

We use cookies to collect the following information:


3. Consent

If you continue to use our website we will assume that you are happy to receive all cookies from our website. However, if you would prefer to change your cookie settings, you can do so at any time—see below ‘Controlling our use of cookies’.


4. Controlling our use of cookies

Most browsers automatically accept cookies unless you change your internet browser settings. If you wish to restrict, block or delete the cookies which are set by any websites, you can generally do this through your browser settings. These settings are usually found in the ‘options’ or ‘preferences’ menu of your internet browser.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit


5. Queries

If you have any questions or comments regarding this Cookies policy, please email